Game operations analysis
Adopting effective operational strategies to reduce user churn is crucial, as it not only helps maintain a stable user base but is also essential for ensuring the long-term operation of the game.
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Rigid churn
Players who experience rigid churn are not the target group for the game, and their departure is inevitable. For these players, our strategic focus should be on optimizing user acquisition strategies and improving the acquisition of target players to minimize the influx of non-target players.
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Frustrated churn
To effectively reduce this type of churn, you need to build a conversion funnel model based on key steps, monitoring the conversion rate at each node. Gradually identify and locate the obstacles players encounter, and closely monitor the relevant metrics for each conversion node.
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Structural churn
The player group experiencing structural churn exhibits diverse characteristics. It is necessary to combine path analysis models and behavioral sequence drill-down analysis to deeply explore the specific reasons for their churn, and formulate targeted re-engagement operational plans accordingly.
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