Data warehouse
Data visualization
User behavior analysis
User segmentation
Intelligent alerting
ROI-Master
Data pipeline
Data management
Channel attribution
Open API
Data security and deployment
Goal
Industry
Game operations analysis
Refined operation strategies
Player churn analysis
User acquisition optimization
App user acquisition effectiveness measurement
User acquisition strategy optimization
Ad monetization optimization
IAA monetization apps
Rigid churn
Players who experience rigid churn are not the target group for the game, and their departure is inevitable. For these players, our strategic focus should be on optimizing user acquisition strategies and improving the acquisition of target players to minimize the influx of non-target players.
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Frustrated churn
To effectively reduce this type of churn, you need to build a conversion funnel model based on key steps, monitoring the conversion rate at each node. Gradually identify and locate the obstacles players encounter, and closely monitor the relevant metrics for each conversion node.
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Structural churn
The player group experiencing structural churn exhibits diverse characteristics. It is necessary to combine path analysis models and behavioral sequence drill-down analysis to deeply explore the specific reasons for their churn, and formulate targeted re-engagement operational plans accordingly.
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