UA optimization
User acquisition is not only challenging but also has a long operational cycle. The following suggestions can help you quickly find the most suitable user acquisition strategy for their development.
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Challenges
Solutions
Regular channel testing
To effectively navigate the intense competition on mainstream channels, you can explore non-mainstream channels to uncover high-quality traffic. Meanwhile, by actively testing the performance of different channels and adjusting strategies based on real-time data feedback, you can identify opportunities for low-cost, high-profit growth.
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Enriched feature callback
In the early stage of user acquisition, it is essential to closely integrate key factors such as the type of app and the operation cycle, as well as obtain more user characteristic data, in order to effectively optimize user acquisition strategies through event callback.
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Multi-level callback testing
Callback user data with different payment behaviors and analyze it across multiple dimensions such as payment behavior, conversion cost, and user volume. This helps you identify the value equilibrium point, enabling you to formulate the optimal data callback strategy and maximize profits.
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