Apps
Accurately target the core user group and continuously optimize the product to enhance the user's lifecycle value.
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Optimizing user acquisition strategy
The product characteristics of short drama apps determine that they still need to acquire users through large-scale advertising. During continuous operation, it is necessary to find the precise user group according to the popular drama types promoted at different stages.
Improve the efficiency of user acquisition through advertising and reduce the cost of obtaining users
Match target users accurately based on the types of short dramas launched
Quickly test and verify to explore the effectiveness of new advertising channels
Product operation optimization
Compared to regular user acquisition apps, the operation cycle of short drama apps is longer, and more emphasis needs to be placed on continuous product optimization and refined operation. This requires us to pay more attention to the guiding role of data analysis, such as placing high-quality and traffic-attracting dramas in high-traffic operational positions to attract users to the greatest extent.
Optimize the home page traffic distribution to help users quickly find their favorite dramas
Focus on the usage path of core users to enhance the user experience
Continuously operate key positions to maximize the value of traffic
Precise payment design
Short drama apps generally adopt a hybrid monetization model of IAA+IAP, making the user value relatively complex and requiring higher standards for payment optimization. Therefore, finding core users and maximizing their value is key to increasing revenue.
Optimize the payment process design to reduce process bottlenecks
Understand the payment capabilities of different user groups, optimize payment design, and increase the payment rate
Develop refined pricing strategies for different types of high-value users
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