Data warehouse
Data visualization
User behavior analysis
User segmentation
Intelligent alerting
ROI-Master
Data pipeline
Data management
Channel attribution
Open API
Data security and deployment
Goal
Industry
Game operations analysis
Refined operation strategies
Player churn analysis
User acquisition optimization
App user acquisition effectiveness measurement
User acquisition strategy optimization
Ad monetization optimization
IAA monetization apps
Challenges
imageNumerous platforms with high learning costs
imageThe data content and types across different platforms are complex and varied
imageInconsistent data timeliness
imageDifferent platforms have varying metric definitions
Challenges
imageNumerous platforms with high learning costs
imageThe data content and types across different platforms are complex and varied
imageInconsistent data timeliness
imageDifferent platforms have varying metric definitions
Solutions
Multi-platform data integration, unblocking end-to-end data
We provide a end-to-end data solution. By leveraging our productized data integration capabilities, we assist teams in bridging the entire business process from user acquisition to monetization, and ensure the integrity, accuracy, and timeliness of data.
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Unified dashboard display, flexible multi-dimensional comparison
All measurement metrics related to user acquisition can be uniformly placed under DataTower.ai's data dashboard for flexible presentation across different dimensions—you can clearly understand the effectiveness of different ads based on the data dashboard and quickly make adjustments and validations.
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User acquisition metric monitoring, timely anomaly alerts
Our intelligent advertising manager function helps you to promptly detect data anomalies and make quick adjustments through predefined automated rule settings, thereby ensuring the efficient operation of the business and preventing human errors.
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