Data warehouse
Data visualization
User behavior analysis
User segmentation
Intelligent alerting
ROI-Master
Data pipeline
Data management
Channel attribution
Open API
Data security and deployment
Goal
Industry
Game operations analysis
Refined operation strategies
Player churn analysis
User acquisition optimization
App user acquisition effectiveness measurement
User acquisition strategy optimization
Ad monetization optimization
IAA monetization apps
In-depth player insights, grasping player characteristics
You need to deeply understand and accurately grasp the characteristics of different game genres and the unique attributes of their player groups. By fully accumulating player characteristics and profiles, a clearer and more targeted operation approach can be formed.
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Player tagging system, identifying core players
A comprehensive and iterative tagging system can not only effectively accumulate player characteristics but also conduct cross-analysis and organic combinations of player tags across different dimensions. This helps to understand the features and needs of players at different levels, uncovering more new opportunities for refined operations.
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Long-term data accumulation, inspiring operational ideas
Through long-term accumulation and in-depth insights of player behavior data, you can gradually develop a keen perception of player behavior. This enables you to more accurately capture player needs, inspire more innovative operational ideas, and formulate refined operational strategies.
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