Integrating end-to-end data, eliminating data barriers caused by platform differences, achieving user-level ROI insights, and precisely identifying business growth opportunities.
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Integrating end-to-end data
Enhancing the connection and analytical value of data
Supports the integration of end-to-end data of business, including advertising, attribution, monetization, and user behavior data, which can all be connected to DataTower.ai for summary analysis, thereby increasing the analytical value of data.
Eliminating data barriers
Unifying data standards and improving analytical efficiency
Offers a one-stop data connection and processing service, compatible with the inherent differences in data levels, data calibers, metric definitions, time zones, and currencies across different platforms. We output a unified data standard, establishes a reliable data foundation, and enhances analytical efficiency.
Analyzing user-level ROI
Measuring the effectiveness of user acquisition and capturing key opportunities for business growth
Through configuration operations such as conversion, aggregation, and allocation of heterogeneous data, it is possible to associate input and output data metrics with the user level. This allows for the rapid acquisition of user-level ROI metrics and enables analysis of ROI metrics from multiple dimensions such as audience, advertisements, or behaviors.
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