UA Engine
Conversion event forwarding
Custom data reporting for in-app events allows for the assessment of channel user quality and the tailoring of marketing strategies, thereby aligning channel traffic more closely with the product's target user group.
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High-value user reporting
The real-time reporting of high-value users and behavior data enables the dynamic updating and optimization of Lookalike models, thereby improving the accuracy of user acquisition.
Low-value user reporting
The reporting of low-value users and behavioral data allows for the adjustment of strategies, reduction of engagement with such users, and the saving of acquisition costs.
Feature advantages
Flexible reporting
Adjust the statistical logic and methods for different key behaviors based on various applications and channels.
Data integration
Key metrics such as cost and rate of critical behaviors are crucial fields included in reports, and that the reporting logic is aligned with business settings.
Custom configuration
Configure different key behavior statistics and logic for various applications, channels, and scenarios, such as duration, frequency, and amount.